Auto, Energy Sectors to Lead U.S. Steel Industry Growth in 2012

Dec. 22, 2011
Sector not expected to make full recovery until 2013.

The U.S. steel industry showed signs of recovery in 2011, but rising raw materials prices and low capacity utilization rates continue to challenge the sector.

The industry is not expected to reach a full recovery until 2013, according to Fitch Ratings. Demand is picking up in the auto, energy and heavy-equipment manufacturing segments, while construction has bottomed out, Fitch reports.

Capacity-utilization rates below 80% combined with high raw materials costs could negatively impact margins in 2012, the rating agency says.

Flat-rolled capacity increases from mill expansions in the United States may take up to 18 months to be absorbed.

Steel producers are being cautious about how much inventory they're stocking, including raw materials, on fears of a downturn, said Monica Bonar, senior director at Fitch.

Demand from the auto industry should continue to increase in 2012, said Larry Kavanagh, president of the Steel Market Development Institute, a business unit of the American Iron and Steel Institute. Sales in NAFTA countries should grow by approximately 1 million units in 2012 to 14 million, Kavanagh said.

"There's a lot of pent up demand for automobiles because the population has been conserving cash," Kavanagh said.

Weakness remains in the residential-construction market, which isn't expected to gain strength until mid-decade, Kavanagh said. Growth will likely be at the low end of construction industry projections of 17% to 34% growth in 2012, he said.

"Even if it picked up at 17 to 20% in 2012, it's only half of where it was in 2003," Kavanagh said.


The energy sector presents significant growth potential for the steel industry, led by the boom in shale gas exploration and distribution, Kavanagh said.

The industry benefits both from increased demand for pipeline supplies and reduced energy costs. Abundant supplies of natural gas have driven down production costs for U.S. steel producers and increased opportunities for new steelmaking technologies.

A process called direct reduced iron, or DRI, is one technology that could expand throughout the industry as natural gas prices remain low. DRI converts natural gas and iron ore pellets into iron ore that can be used as a scrap substitute in an electric furnace. The process can help steel producers reduce their dependence on higher-priced scrap.

In March, Nucor broke ground on a DRI-making facility in St. James Parish, La. Nucor projects that eventually its total investment in the facility could reach more than $3 billion and permanent employment could rise above 1,000.

Critical Issues

The steel industry will be keeping a close watch on several regulatory and economic development issues in 2012. Proposed emissions standards for the 2017-2025 vehicle model years could impact demand for advanced high-strength steel. The industry has increased production of this lighter-weight steel in recent years to help automakers meet regulatory demands for increased fuel efficiency.

Raising the standard to 54 miles per gallon will put increased pressure on the auto industry to find more lighter-weight materials, including alternatives to steel such as aluminum. The steel industry is pushing the Environmental Protection Agency to consider emissions released throughout the entire lifecycle of a material, including the manufacturing process.

Steel producers say their manufacturing process releases lower amounts of greenhouse-gas emissions than competing industries, including aluminum.

The EPA is scheduled to make a final ruling on the next-phase standards by the end of July, Kavanagh said.

The American Iron and Steel Institute has also called for the passage of a multiyear transportation reauthorization bill that would help create manufacturing jobs, including a large number of steel-industry-related positions.

The bill would help support major infrastructure projects, including bridges and ports, Kavanagh said.

About the Author

Jonathan Katz | Former Managing Editor

Former Managing Editor Jon Katz covered leadership and strategy, tackling subjects such as lean manufacturing leadership, strategy development and deployment, corporate culture, corporate social responsibility, and growth strategies. As well, he provided news and analysis of successful companies in the chemical and energy industries, including oil and gas, renewable and alternative.

Jon worked as an intern for IndustryWeek before serving as a reporter for The Morning Journal and then as an associate editor for Penton Media’s Supply Chain Technology News.

Jon received his bachelor’s degree in Journalism from Kent State University and is a die-hard Cleveland sports fan.

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