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Heinz, Kraft to Merge, Warren Buffett, 3G to Reinvest $10B

March 25, 2015
3G Capital has been eagerly looking for more acquisition targets after it raised $5 billion for deal-making and now has Kraft Foods in its sights.

NEW YORK – Heinz and Kraft (IW 500/69) will merge to become North America's third largest food and beverage company, the two U.S. food giants said in a joint statement Wednesday.

Heinz's current shareholders will have a 51% stake in the new Kraft Heinz Company, with the rest to be held by Kraft's shareholders, the statement said.

Heinz's controlling shareholders, U.S. billionaire Warren Buffet and 3G Capital of Brazil, will reinvest $10 billion dollars in the new group.

This will make it possible to offer Kraft shareholders a special dividend of $16.50 along with their 49% stake in the new company, the statement said.

The makers of Heinz Ketchup and Oscar Meyer Weiners are banking on "significant synergy opportunities with a strong platform for organic growth in North America, as well as global expansion, by combining Kraft's brands with Heinz's international platform," it said.

The merged company expects to pull in revenues of about $28 billion, it said, noting that it will boast eight brands that earn more than $1.0 billion each and five in the $500 million to $1.0 billion range.

Copyright Agence France-Presse, 2015

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