Thirty-five percent of large, U.S.-based consumer products companies surveyed by PricewaterhouseCoopers (PwC) expect to expand their global presence during the next 12 months to 18 months.
The reason: to increase top-line growth and profits, says John G. Maxwell, PwC's retail and consumer industry leader for the Americas.
Among those planning to expand their presence in the next 12 months to 18 months, the majority expects that expansion will come with existing U.S. products 'adapted to local tastes' or marketed 'as is,'" says Maxwell.
However, nearly half of the companies surveyed -- 48% -- expect to maintain their global presence pretty much the same as during the next 12 months to 18 months. And another 5% actually expect to shrink their global presence during the near term.