Air Show Spotlights Brazil's Booming General-Aviation Sector

Aug. 20, 2012
At Sao Paulo's Congonhas Airport, 70 planes were on display as part of the ninth Latin American Business Aviation Conference & Exhibition, which organizers say is the second-largest general-aviation show in the world after the Oshkosh air show in Wisconsin.

A major air show in Sao Paulo last week turned the spotlight on the robust health of Brazil's general-aviation market, which is thriving despite the global economic slowdown.

General aviation, which makes up the majority of the world's air traffic, refers to all flights other than military and scheduled airline-passenger and cargo flights.

The category, made up mostly of small planes, covers corporate travel, private flying, flight training, air ambulance, police aviation, aerial firefighting, air charter and bush flying.

At Sao Paulo's Congonhas Airport, 70 planes were on display as part of the ninth Latin American Business Aviation Conference & Exhibition, which organizers say is the second-largest general-aviation show in the world after the Oshkosh air show in Wisconsin.

"The general aviation market has expanded considerably in Brazil, unlike in other countries," said Eduardo Marson, president of the Brazilian Civil Aviation Association (ABAG).

The sector soared 6.4% from 2010 to 2011 and should grow 4.5% to 5% from 2011 to 2012, he added. "But we are not immune from the world [economic] crisis," he said.

The three-day air show, which closed Friday, drew around 100 manufacturers, including Canada's Bombardier Inc. (IW 1000/241); Gulfstream and Hawker Beechcraft from the United States; Europe's Airbus; and Brazil's Embraer SA (IW 1000/702); as well as providers of airplane service, insurance and maintenance.

Last year, the show featured 60 aircraft, drew 15,000 visitors over three days, and closed with contracts worth a total of $400 million.

There is growth in all general-aviation categories in Brazil, "but especially business aviation," said Dorieldo Luis dos Prazeres, an air-control expert at the Brazilian Civil Aviation Agency.

"The economy is booming, the companies, the number of rich people and this means higher sales of aircraft," dos Prazeres said.

A Promising Market

Brazil, the world's sixth-largest economy and home to 191 million people, is a promising market for airplane manufacturers, even though the government has revised downward its GDP forecast for this year to under 3%.

Commercial aviation regularly serves 130 destinations across this country that is larger than the continental United States, while general aviation serves 3,500, or 75% of the national territory, according to ABAG.

"For our business aircraft division, Brazil is a very promising market where our client base is growing," said Annie Cossette, a spokeswoman for Bombardier.

Leading domestic plane maker Embraer had several models on display at the show, including the $4 million Phenom 100, which seats six to 8 passengers, and the $53 million, 19-seat Lineage 1000, which looks like a small jet airliner.

Embraer, the world's third-largest commercial-plane manufacturer, delivered its first business plane in 2002 and has sold 540 to date, including 112 in Brazil. More than half of the company's sales have taken place over the past two years.

Embraer also is seeking to increase its general-aviation sales in the United States, Europe and China.

"We are newcomers in this sector, but business is good," said Embraer spokesman Marco Tulio Pellegrini. "These aircraft are no longer viewed as luxury in Brazil but as a tool that makes it possible to generate more business in less time."

Business Boom Boosts Aviation

The growth of business aviation is closely linked to Brazil's economic activity, he said, noting that the country will host the 2014 soccer World Cup and the 2016 Summer Olympics.

Brazil boasts the world's second-largest general aviation fleet behind the United States. As of 2011, it had 13,094 planes, according to ABAG figures. Of those, 25% are based in the economic powerhouse state of Sao Paulo.

The country has 1,650 corporate jets, used by those who can afford to escape the urban traffic chaos.

Copyright Agence France-Presse, 2012

By Natalia Ramos, AFP

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