Taiwan Semiconductor Sees the Light

Jan. 14, 2010
Company veers away from its traditional business in December to enter the solar technology sector

When market growth becomes stagnant, find a new industry. At least that's what Taiwan Semiconductor Manufacturing Ltd. (TSMC) did. The world's largest custom chip maker, with revenues of US$10 billion, veered away from its traditional business in December to enter the solar technology sector by acquiring 20% of Motech Industries Inc. for US$193 million.

The company also has plans to enter the LED lighting market. TSMC's board of directors has approved US$46 million to set up an LED production line and product development lab, according to Rick Tsai, the company's president of New Businesses. So why the move into uncharted territories?

"We have observed that the semiconductor market is maturing," Tsai said in an e-mail interview with IndustryWeek. "Since 2000, the compound annual growth rate of the semiconductor market has declined to single digits. While we still expect our sector, dedicated chip foundry, to continue to outperform the overall semiconductor industry, we believe that we can bring more value to shareholders by finding new ways to drive growth beyond the next decade."

Taiwan Semiconductor's expertise is in wafer fabrication, as shown above, but the company will use its experience in the field to enter the solar and LED lighting markets.

The company also sees great potential for the green industry. Motech was attractive to TSMC because the company produces solar panels using polysilicon wafers, much like the semiconductor industry, Tsai says. In addition to its partnership with Motech, TSMC will develop its own technology for the solar supply chain, including thin-film solar cells, according to Tsai.

Moving forward, TSMC will use its partnership with Motech to gain a better understanding of its new industry, Tsai says. "Our task right now is to find the entry points in the value chain, define the right business models and formulate the business strategies. While we are not completely done with these, they are certainly taking shape quickly."

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About the Author

Jonathan Katz | Former Managing Editor

Former Managing Editor Jon Katz covered leadership and strategy, tackling subjects such as lean manufacturing leadership, strategy development and deployment, corporate culture, corporate social responsibility, and growth strategies. As well, he provided news and analysis of successful companies in the chemical and energy industries, including oil and gas, renewable and alternative.

Jon worked as an intern for IndustryWeek before serving as a reporter for The Morning Journal and then as an associate editor for Penton Media’s Supply Chain Technology News.

Jon received his bachelor’s degree in Journalism from Kent State University and is a die-hard Cleveland sports fan.

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