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Corporations Pledge Sustainability at Rio+20

June 18, 2012
Microsoft, ArcelorMittal and DuPont are among the firms that have promised to take steps to be more environmentally and socially responsible, although critics are wary of greenwashing.

Microsoft Corp. and other firms attending the Rio+20 business forum are falling over each other to prove their corporate-responsibility credentials, but critics remain highly skeptical about their commitments.

About 1,000 business chiefs from around the world are attending a four-day Corporate Sustainability Forum, organized by the Global Compact.

The Compact, a United Nations initiative to encourage businesses worldwide to respect human rights, labor, environmental and anti-corruption principles, has 7,000 corporate participants in 135 countries.

Scores already have responded to a call to do the right thing and commit to actions and partnerships that advance progress along the forum's six core themes.

These are energy and climate; water and ecosystems; agriculture and food; social development; urbanization and cities; and economy and financing.

Sunday, Microsoft (IW 500/16) announced plans to achieve net zero emissions for its data centers, software-development centers, software-development labs, offices and employee air travel by boosting energy efficiency and buying renewable energy.

"We said we would be carbon neutral starting July 1," Rob Bernard, Microsoft's chief environmentalist strategist, told a press conference.

This will be achieved in part through offset, meaning balancing a measured amount of carbon released with an equivalent amount sequestered, or buying enough carbon credits to make up the difference.

Luxembourg-based ArcelorMittal SA (IW 1000/40), the world's largest steelmaker, says it will reduce its CO2 emissions by 8% for every ton of steel produced by 2020, based on a 2007 baseline.

In Brazil, Netafim, a global leader in smart-drip and micro-irrigation solutions, says it is working with the ministry of integration to install 1000 family drip systems on small-scale farms in the northeastern state of Piaui by 2014.

Drip irrigation helps save water and fertilizer by allowing water to drip slowly to the roots of plants, either onto the soil surface or directly onto the root zone.

DuPont (IW 500/37) is committing $10 billion by 2020 to research and development and plans to launch 4,000 new products by the end of 2020 to produce more food, enhance nutrition and food and farming sustainability worldwide.

South Africa's state-owned utility Eskom and Charlotte-based Duke Energy have pledged to assist the development of an electrification roadmap to ensure 500 million people across Africa and developing countries have access to energy by 2025.

These are some of the more than 100 corporate commitments that organizers say will be announced at the close of the forum Monday along with recommendations for Rio+20 summit leaders due to meet here from Wednesday to Friday.


Critics, however, have accused the Global Compact of acting as a marketing tool for big business.

The Compact rejects the charge, saying its scheme incorporates a strict accountability mechanism under which signatories must report annually on their implementation or risk expulsion.

On the commitments made by Eskom and Duke Energy, Daniel Mittler, political director of Greenpeace International, told AFP: "[They] are trying to look good here at Rio, but they are amongst the worst polluters and are actively holding back sustainable development."

Greenpeace also is taking Microsoft, one of three largest owners of data centers in the world along with Amazon and Apple, to task for not quitting the coal habit.

"Giant data centers [that] store and send the terabytes of pictures, emails, songs and streaming videos we enjoy every day are now one of the fastest-growing sources of new electricity demand in the world," the group said. "Every day, tons of asthma-inducing, climate-destroying coal pollution is thrown in the air to keep the Internet humming."

"Rio+20 will be known as Greenwash+20 because governments are failing to hold corporations to account and are serving the interest of polluters not their people," said Mittler.

Copyright Agence France-Presse, 2012

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