BASF Aims To Improve Brand Recognition With Green Marketing Site

June 15, 2007
Interactive, animated site designed to highlight company's roles, products to consumers

German chemicals conglomerate BASF recently announced the launch of a website designed to define what BASF is labeling a "high-performance community" by chronicling the lives of a representative family living in a high-performance home in a sustainable neighborhood.

Through interactive animated vignettes, visitors are informed about the company's wide portfolio of products and materials, and how they impact issues of affordability, energy efficiency, resistance to natural disasters, environmental responsibility, healthier indoor environments and design freedom.

Visitors to the site can also get information about improvements to applications including building envelopes, heating ventilation and air conditioning systems, concrete and infrastructure technologies, coatings that provide weather resistance and aesthetics, renewable energy systems, pest resistance and landscaping materials, as well as advancements in low VOC construction materials that increase indoor-air quality.

For more information, visit, or

Interested in information related to sustainable manufacturing best practices? Bookmark our Making Green page, and check back daily for updated content.
About the Author

Brad Kenney | Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!