BASF Aims To Improve Brand Recognition With Green Marketing Site

June 15, 2007
Interactive, animated site designed to highlight company's roles, products to consumers

German chemicals conglomerate BASF recently announced the launch of a website designed to define what BASF is labeling a "high-performance community" by chronicling the lives of a representative family living in a high-performance home in a sustainable neighborhood.

Through interactive animated vignettes, visitors are informed about the company's wide portfolio of products and materials, and how they impact issues of affordability, energy efficiency, resistance to natural disasters, environmental responsibility, healthier indoor environments and design freedom.

Visitors to the site can also get information about improvements to applications including building envelopes, heating ventilation and air conditioning systems, concrete and infrastructure technologies, coatings that provide weather resistance and aesthetics, renewable energy systems, pest resistance and landscaping materials, as well as advancements in low VOC construction materials that increase indoor-air quality.

For more information, visit www.highperformancecommunity.com, or http://www.basf.com/usa.

Interested in information related to sustainable manufacturing best practices? Bookmark our Making Green page, and check back daily for updated content.

Popular Sponsored Recommendations

Modern Edge Computing Accelerates Smart Manufacturing Initiatives for Discrete Manufacturers

Oct. 22, 2023
Discover how Edge Computing platforms are a requisite for discrete manufacturers to solve production challenges, accelerate digitalization, and establish a reliable infrastructure...

How Manufacturers Can Optimize Operations with Weather Intelligence

Nov. 2, 2023
The bad news? Severe weather has emerged as one of the biggest threats to continuity and safety in manufacturing. The good news? The intelligence solutions that build weather ...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

How to Achieve a Sustainability Breakthrough by Increasing Data Resolution

Aug. 22, 2023
Learn how looking at data differently can help companies address sustainable operations challenges.

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!