Industryweek 14246 15936comm

Unified Marketing Communications

March 8, 2008
Two trends -- communications convergence and environmental marketing -- come together in a new product from iLinc.

In an attempt to capitalize both on the popularity of "green" initiatives and the coming trend toward unified communications, web conferencing specialist iLinc has released a Web-based software program that calculates an estimate of how much CO2 emissions are saved for every individual.

Called the Green Meter, the tool works by detecting the locations of the people that are attending the Web meeting from their IP addresses and then measures the distance between the meeting participants and the meeting leader, thus calculating the amount of travel that is eliminated through the use of a virtual meeting space.

The tool then applies an algorithm that recognizes what means of employee travel would commonly be used for the given distance (car, small aircraft, large aircraft, etc.) and generates a CO2 emissions-savings amount for both the Web meeting leader and a composite number for the entire attendee list.

Popular Sponsored Recommendations

The Ultimate Ecommerce Excellence Checklist

Oct. 2, 2023
Scaling ecommerce operations is no easy task when your business is moving fast. Assess your current ecommerce maturity level and set optimization priorities with this practical...

How Digital Twin Technology is Empowering Manufacturers

Sept. 27, 2023
This FAQ delves into why this technology offers business value and considerations toward implementation.

The Realist Guide to Sustainable Supply Chains

Sept. 28, 2023
A ‘roll up your sleeves’ guide to driving green line performance at your organization. Learn with this easy-to-understand ebook how to implement green supply chain management ...

Enabling Rapid Growth in Mid-Size Manufacturing via Cloud Solutions

July 10, 2023
Read this Executive Summary to learn how modernizing ERP can drive organizational growth and how cloud-based solutions can lower up-front costs and ease the rollout of new technology...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!