Braun Introduces "Green Grooming" Line

May 31, 2007
Proctor & Gamble's grooming product division introduces line with Energy Star qualified battery chargers

Proctor & Gamble's Braun division recently announced that an entire line of men's electric shaver chargers have received Energy Star qualification, making Braun the world's first shaver brand with Energy Star-qualified battery chargers.

These Smart Plugs use 64 percent less energy than standard shavers and will translate into preventing over 12 million pounds of annual CO2 emissions -- the equivalent of removing 1,073 cars from the road, planting 1,526 acres of forest or lighting 5,861 homes for a year.

What Is Energy Star?

The U.S. Environmental Protection Agency created ENERGY STAR labeling in 1992 as a way to clearly identify energy-efficient products. Energy Star-qualified products must adhere to the strict guidelines created by the U.S. Environmental Protection Agency and the U.S. Department of Energy.

Interested in information related to sustainable manufacturing best practices? Bookmark our Making Green page, and check back daily for updated content.
About the Author

Brad Kenney | Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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