On September 13, Chrysler LLC announced the creation of ENVI -- a new organization responsible for bringing electric-drive vehicles and related advanced-propulsion technologies to market.
With a focus on creating energy-efficient vehicles, ENVI will be located within the Chrysler Technology Center (CTC) in Auburn Hills, and will be comprised of a team of specialists in engineering, portfolio management, modular architecture, manufacturing, and procurement and supply.
According to Chrysler president Tom LaSorda, ENVI will operate as a start-up within the overall organization, a structure designed to facilitate a speed-to-market-oriented development process.
Former director of Advance Vehicle Concepts and Innovation Lou Rhodes has been appointed President of the new division.
About the Author
Brad Kenney
Chief Marketing Officer
Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.