Toshiba Gets Green Gold

Aug. 29, 2007
Japanese manufacturer takes top spot in Gold rated notebooks; Dell in second place

Toshiba now have more Gold rated notebooks than any other manufacturer, according to the Green Electronics Council's Electronic Product Environmental Assessment Tool. EPEAT is a benchmark for green electronic devices, and gold status requires meeting certain environmental requirements in eight categories; reduction or elimination of environmentally sensitive materials, materials selection, end-of-life design, product longevity/life cycle extension, energy conservation, end-of-life management, packaging and corporate performance.

Currently the only other manufacturer to have gold certified notebooks is Dell, with its Latitude D630 and Latitude D630 ATG.

Toshiba offers a computer trade-in and recycling program; Recycling Toshiba computers is free, while the company charges a small fee for non-Toshiba computers and other electronic products.

The company restricted lead, mercury and certain hazardous materials use in all Toshiba notebooks designed after Sept. 2005.

The Green Electronics Council estimates that if all computers met Gold standards, over 13 million pounds of hazardous waste could be saved each year.

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About the Author

Brad Kenney | Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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