Daimler Unveils Indian Truck Brand BharatBenz

Feb. 17, 2011
Manufacturer expects Indian market to double in size by 2020.

The German luxury car and truck manufacturer Daimler unveiled on Thursday its fifth truck brand, BharatBenz, which is aimed at the fast-developing Indian market.

The new range of trucks, a "combination of Daimlers DNA and Indias market know-how," will run from six to 49 tons and will be developed and built in India, Daimler chairman Dieter Zetsche was quoted by a statement as saying.

Daimler, the world's leading maker of heavy trucks, expects the Indian market to double in size by 2020 and will invest 700 million euros ($945 million) to meet the growing demand, the statement said.

Production is to begin next year at a Daimler plant in Oragadam, near Chennai in southern India.

Asia is already the biggest market for Daimler Trucks, with 2010 sales of 127,000 vehicles.

Daimler already owns the Mitsubishi Fuso truck group, in addition to the Mercedes-Benz, Freightliner and Western Star lines.

Copyright Agence France-Presse, 2011

Popular Sponsored Recommendations

Digitally Transforming Data and Processes With Product Lifecycle Management

Oct. 29, 2023
Manufacturers face increasing challenges in product development as they strive to consistently deliver improved results. Discover how industry leaders are improving time-to-market...

Discover How an Eye Tracking Study Improves Training Procedures

Oct. 29, 2023
Did you know that your training processes can be streamlined by visualizing and analyzing key skills within your employee base? Find out how we use eye tracking to capture advanced...

3D Printing a More Efficient Factory Floor

Nov. 16, 2023
Today’s additive manufacturing platforms make it simple to print a wide range of high-performing industrial parts as soon as possible and right where you need them — unlocking...

Legacy Phone Lines Are Draining Your Profits

Oct. 30, 2023
Copper wire phone line expenses that support emergency devices could be costing your company millions of dollars in wasteful overhead expenses. Rates have been skyrocketing while...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!