We hear plenty about Chinese imports -- the flow of goods manufactured in China and sold into the United States -- but not so much about U.S. exports sold into China. And yet, "China is one of the fastest growing markets for U.S. exports," points out David Abney, president of UPS International.
Research International conducted a survey of 1,200 consumers in six major Chinese cities, and discovered that the most popular "made in America" products in China are DVDs and videos, moisturizer, athletic shoes and blue jeans, and washer-dryers.
Young Chinese urban consumers (aka "Chuppies") are generally more likely to buy U.S. products than older consumers, who tend to have less disposable income.
According to the survey, which was commissioned by UPS, 85% of Chinese consumers indicate that quality is a major factor in what products they buy.
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About the Author
Dave Blanchard
Senior Director of Content
Focus: Supply Chain
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During his career Dave Blanchard has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeek, EHS Today, Material Handling & Logistics, Logistics Today, Supply Chain Technology News, and Business Finance. He also serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2010), which has been translated into several languages and is currently in its second edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.