Course details

Embracing Excellence & the Universal Management Principles


In this session, you will develop an understanding of what it means to be a quality manufacturing organization with a quality product in the 21st century.

Listening to the voice of the customer, understanding exactly how not doing so will affect your bottom line, and how to get started down the path to strategic improvement will be key.

You will learn the essential principles to leadership success and how to successfully manage for quality. A superior workforce driven culture of quality excellence will result in sustainable financial results and will transform the business.

Training Goals:

Upon completion of this training session, you will be able to:

  1. Define and understand the fundamentals of managing for quality and meeting customer needs
  2. Understand the financial impacts of both poor and exceptional quality
  3. Distinguish the variables that effect quality and begin to understand how to identify them
  4. Define the project-by-project approach and explain its effectiveness
  5. Define the three universals of managing for quality
  6. Understand the cost of poor quality

Agenda topics:

  • Fundamentals of quality and the pursuit of excellence
  • The true cost of poor quality
  • Fundamentals of attaining market leadership
  • Project-by-project, multifunctional team approach
  • Empowering employees
  • Organizational effectiveness programs
  • The Juran Trilogy®
  • Fundamentals of root cause corrective action

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Who should attend

This session is intended for performance/operational excellence and quality leaders who are responsible for developing and executing their organization's improvement strategy, as well as Lean and Lean Six Sigma practitioners who are responsible for identifying continuous improvement opportunities and creating improvement plans.

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Joseph A. DeFeoDr. Joseph A. DeFeo
Chairman and CEO
Juran Global

Dr. Joseph A. DeFeo, Chairman and CEO of Juran Global, is recognized as one of the world's leading experts on transformational change and breakthrough quality management. For 28 years, Dr. DeFeo has worked as a trusted adviser helping business leaders increase sales, reduce costs and improve its customer experience through the deployment of performance excellence programs. These include Business Process Quality Management, Lean, Six Sigma, Strategy Deployment and Change Management.

Dr. DeFeo has ushered the Juran Institute into Juran Global to support a new age of business improvement by successfully building on universal principles pioneered by Dr. Joseph Juran nearly 60 years ago and infusing current thinking and strategies around performance excellence and transformational change.

His recent publication, Juran's Quality Essentials for Leaders, provides a concise message delivered for leaders to teach them how to embrace quality, not fight it, to be a globally competitive enterprise. He provides a "Playbook and Transformation Roadmap" for success that can cut through complex issues and has made him a sought-after business advisor for industry leaders globally.

Dr. DeFeo has co-authored three other popular texts. The first was with Dr. Joseph M. Juran, the 6th Edition of Juran's Quality Handbook, The Complete Guide to Performance Excellence; the "go to" resource for quality management and performance improvement leaders. The second with Dr. Frank Gryna, Juran's Quality Management and Analysis, 6th Edition, a university text used in many institutions around the world. The third was Six Sigma Breakthrough and Beyond with his late mentor, Dr. William Barnard.

DeFeo's belief that a relentless customer focus and integrity drives business results was recently noted by Steve Denning of "By re-focusing primary attention on the customer and on exceeding the customer's expectations, the Juran Quality Handbook has done quality management a great service."

A frequent motivational guest speaker at international conferences, Dr. DeFeo has presented in over 30 countries.

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Sign up for this online training course

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Date and time

1 hour course
Available on Demand



Choose your registration type:

Individual -- for those who want to attend the training alone. $199.

Group* -- if you want to train multiple people at your location. $349.

Series Registration -- Extra discounts available when you register for the entire series: $600 individual/$1,200 group.
Contact IndustryWeek at [email protected] for series rate inquiries.

* Rules for groups:
A "group" consists of multiple people within a single room at a single location, viewing the training session on a single screen.  If you want to train people in multiple locations, or if each person requires their own screen to view, they must register separately.


About the series

In this 4-part series, participants will become Juran™ Certified Performance Excellence Masters with the right knowledge required to drive business excellence from the C-suite. The importance of this program is to enable executives to stop trying every improvement fad that comes their way and learn the universal principles behind the fads. Participants will learn how to organize, align, and deploy business improvement initiatives to drive business excellence, and sustain financial results.

• Session 1: Embracing Excellence & the Universal Management Principles
Available on Demand

Session 2: Developing an Effective Continuous Improvement Program and Maintaining Control
Available on Demand

Session 3: Aligning Improvement Programs with the Strategic Plan
Available on Demand

Session 4: Leading a Quality Culture to Engage Employees
Available on Demand


Included with all registrations

• A login for the live training course

• Downloadable slides for note-taking

• 1 year access to an on-demand version of the course

BONUS: Each individual and group registration includes one copy of Juran's Quality Essentials for Leaders (2014, McGraw Hill) by Dr. Joseph A. DeFeo and J. M. Juran.


Continuing education credits

Each registration entitles you to receive continuing education credits through our partnership with the International Association for Continuing Education & Training (IACET).  During the training session, you'll receive instructions on how to claim your credits. This four-part webinar is equivalent to 0.3 CEUs. (One CEU is equal to ten hours of training.)

IACET continuing education credits are accepted by the American Society for Quality (ASQ) and hundreds of other organizations and companies.


Juran Certification

To become a Juran Certified Performance Excellence Master, participants must:

  1. Complete all four webinars in this series
  2. Read accompanying webinar material (Juran’s Quality Essentials for Leaders)
  3. Complete end of session quizzes with a score of 70% or above (1 quiz per webinar)
  4. Submit a two page deployment plan for your organization

Additional fees apply. Contact Juran Global directly to finalize your certification.



Technical details

This training session, presented in partnership with IndustryWeek, will be conducted using a slides-and-audio format. You will also have the ability to ask the instructor questions, and you can participate in polls the instructor pushes to the audience during the session.

After you complete your registration, you will receive a confirmation email with details for joining the training course, as well as your unique password. On the day of the training, use the instructions in this email to log in.

A few days after the live training session is over, you'll receive an email informing you that the on-demand version is available.

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