Today’s manufacturing executives see Revenue Operations — a holistic approach to the design and execution of go-to-market processes and systems across the lead-to-cash life cycle — as an untapped opportunity. While these executives understand the value of RevOps, it is still a nascent practice for manufacturing go-to-market strategies as most businesses lack the resources, techniques and technologies critical to developing effective Revenue Operations for manufacturers. Click here to explore the findings of a recent survey of manufacturing executives that reveals their greatest RevOps challenges and opportunities, including:
- The top benefits of RevOps in manufacturing
- Using RevOps to develop manufacturing go-to-market strategies
- How manufacturers are improving efficiency with Revenue Operations
- A lack of RevOps technology adoption in manufacturing
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