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Poll: Germany Leads In Web Marketing, UK In E-Commerce

Jan. 13, 2005

Of Europe's largest countries, Germany places the most value on the Internet as a marketing tool, according to a poll of the continent's biggest manufacturing and services companies by TNS Harris for United Parcel Service of America Inc. Fifty-two percent of German executives questioned said their Web site was important to their company's advertising and marketing activities. That puts them well ahead of executives who share that view in the United Kingdom, runner up with 39%, and of the western European average of 30%. Other poll results:

One European manager in 10 uses the Internet as the main source of business information -- ahead of newspapers and TV.

In the day-to-day use of e-commerce, Britain has a clear lead, with 55% of those surveyed participating. With 38%, Belgium and Spain share second place.

British managers scored top points for e-mails, wading through 150 a week, compared with a continental average of 100.