Industryweek 4430 Lanxess Promo

Specialty Chemicals Company Opens Plant in Brazil

May 22, 2013
Lanxess opens factory to capture growing automotive market.

As the automotive industry grows in Brazil,  Rhein Chemie, a wholly-owned subsidiary of Lanxess, opened a new facility in Porto Feliz for high-performance bladders (curing bladders), which are used in the production of tires.

“With this investment in Brazil, the world’s sixth largest economy, we reaffirm our focus on the emerging markets,” said Rainier van Roessel, board member of Lanxess. “We want to share in the positive development of the automotive and tire industries in Latin America.”

Brazil is one of the fastest-growing markets for Lanxess. The country accounted for less than 1% of Lanxess’ global sales in 2005 but now accounts for roughly 10% of global sales.

The new plant, in which Lanxess invested $12.9 million has an annual capacity of about 170,000 bladders. The company will create 60 new jobs.

More and more tire manufacturers are outsourcing bladder production in order to concentrate on their core business. Rhein Chemie entered the bladder market about two and a half years ago with the acquisition of the Argentinian company Darmex. With the purchase of U.S. company Tire Curing Bladders in 2012, Rhein Chemie is now the largest independent bladder manufacturer in the world.

Porto Feliz is a large site for Lanxess with 260 employees. Rhein Chemie has been producing rubber additives for ten years there. The business unit Inorganic Pigments also houses a production unit at the site and a new plant for high-tech engineering plastics is currently under construction and will be started up in the second half of 2013. 

Also in 2014, a new facility to manufacture pre-dispersed polymer-bound rubber additives (Rhenogran), with a capacity of 1,800 metric tons per year, will be added.

Popular Sponsored Recommendations

How Digital Twin Technology is Empowering Manufacturers

Sept. 27, 2023
This FAQ delves into why this technology offers business value and considerations toward implementation.

Why DataOps may be the key to unlocking the full potential of digital transformation

Nov. 3, 2023
Read the 2023 market survey conducted by IndustryWeek

The Executive Guide to Best Practices for Ecommerce Integration

Oct. 2, 2023
Get ready to elevate your post-checkout experiences and thrive in today's unpredictable market. Learn why integration and automation are crucial to run operations more smoothly...

How to Build Zero-Cost On-Site Solar and Storage Projects

Nov. 25, 2023
The Inflation Reduction Act offers tax credits, incentives, and financing that enable no-cost projects. In Enel’s eBook, discover the critical role that incentives play in your...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!