Chrysler Looks to Customers for Input

March 26, 2008
Company launches online customer advisory board

Chrysler LLC has created an online suggestion box for customers who have ideas on how the company can improve its products.

Chryslers goal is to engage customers and gain their insights into product features and technologies.

Through our online Customer Advisory Board, we have a new platform to engage our customers in two-way dialogue so we can harness their insights and vehicle dreams as we move quickly to develop and refine technologies and products, said Chrysler Vice President and Chief Marketing Officer Deborah Meyer in a March 24 statement.

The new Online Customer Advisory Board initiative is accessible at The Web site provides customers with a box where they can offer suggestions and a form where they can enter their name and e-mail address to become Advisory Board members. Participants must be 18 or older and possess a valid drivers license.

Before the end of March, Chrysler will begin the first phase of the Advisory Board, which is a three- to four-week period when Chrysler will introduce the members to the process and the company. Board members will then be able to participate in live, facilitated sessions where they can view media, respond to polls and engage with other members.

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