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Happy Anniversary for General Mills' G-WIN

June 9, 2008
The company's innovation program is seeing results.

General Mills' open innovation initiative celebrated its one-year anniversary in May, and the food company is pleased with its progress. "Not only have we seen a 300% increase in the number of innovation concepts submitted to us since we initiated G-WIN, but we are also seeing a higher percentage of high-quality, potentially game-changing technologies with broad application across our business," says Peter Erickson, senior vice president of innovation, technology and quality, about General Mills' Worldwide Innovation Network (G-WIN).

General Mills' open innovation seeks collaboration opportunities across a broad spectrum, "from applying technologies more effectively to partnering more closely with key suppliers to finding potential new partners in entirely different industries." The G-WIN team received more than 200 concept submissions in its first year. Among the innovations resulting from the G-WIN program is Progresso Light soup, which qualifies and carries the Weight Watchers endorsement for 0 points per serving.

Peter Erickson, senior vice president of innovation, technology and quality, General MillsProspective partners can reach G-WIN at its Web portal,

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