Keen Observers

Dec. 21, 2004

Most companies do not have the staff capability to conduct ethnographic/observational research, nor the background to apply the anthropological, social science, and other disciplines valuable in interpreting the results and converting them to product needs. So they turn to design consulting firms adept at these techniques, including:

  • Doblin Group, Chicago, 312/443-0800,
  • E-Lab LLC, Chicago, 312/640-4450,
  • GVO Inc., Palo Alto, Calif. 650/858-2525,
  • IDEO, Palo Alto, Calif., 650/688-3400,
  • Cultural Dynamics Inc., Westport, Conn., 203/227-6990,,/i>.
  • Fitch Inc., Worthington, Ohio, 614/885-3453,
  • Center for Quality of Management Inc., Cambridge, Mass., 617/873-8950,, referred to as concept engineering.

Popular Sponsored Recommendations

Powering Up Productivity: The Transformative Power of AP Automation in Manufacturing

Oct. 25, 2023
Discover how AP Automation is revolutionizing the manufacturing industry, driving efficiency, cost savings, and security. In today's world, automation is the key to staying competitive...

The Executive Guide to Best Practices for Ecommerce Integration

Oct. 2, 2023
Get ready to elevate your post-checkout experiences and thrive in today's unpredictable market. Learn why integration and automation are crucial to run operations more smoothly...

Why DataOps may be the key to unlocking the full potential of digital transformation

Nov. 3, 2023
Read the 2023 market survey conducted by IndustryWeek

Complexity Reverberates Across Manufacturer Operations

Aug. 21, 2023
Design complexity and revenue disruptions overshadow machine builders’ progress in planning and execution. In this research report conducted by IndustryWeek, learn how implementing...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!