IndustryWeek Chosen For iPhone Beta Test Of Digital Magazines

July 25, 2007
Partners with digital publisher Texterity Inc. to provide Safari-based portal for digital magazines

IndustryWeek has partnered with digital publisher Texterity Inc. to launch a beta version of the first digital magazine interface and portal designed for the Apple iPhone. This is the first time users will see a publisher's complete magazine, as originally published, on the iPhone.

Texterity has initially included 23 publications representing a wide range of interest areas in this beta version.

As part of the demonstration, publishers have made free digital editions available to any iPhone user. Publishers are joining the beta test for the opportunity to reach a new audience and offer cross-platform convenience.

"Cross-platform, digital magazine delivery and mobile access are key elements of our audience marketing strategies for all of our more than 110 leading trade magazines," said Blair Johnson, Vice President, Business Development, Penton Media. "We're extremely pleased that IndustryWeek will be among the first publications available to users of Apple's advanced iPhone platform, through this release of Texterity's new reader."

The iPhone, introduced at the end of June by IW 50 Best Manufacturer Apple Inc., has proven hugely popular, with a heretofore unseen level of pre-launch product hype and steady sales figures since. In a released statement, CEO Steve Jobs said the company expects to sell 1 million iPhones by the end of its fiscal fourth quarter, and is sticking by its previous target of selling 10 million iPhones in 2008, the first full year for which the iPhone will be on sale.

The URL to read these issues on an iPhone is For those without an iPhone, please visit for more information (or visit to pick one up.)

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About the Author

Brad Kenney | Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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