According to a new exclusive story from IW sister publication FleetOwner, Lordstown Motors is preparing to start production on its Endurance electric pickup. After struggling to raise funds, the company hopes partnerships with Foxconn and Cincinnati Bengals quarterback Joe Burrow will lead it to a comeback victory.
Lordstown Motors was struggling to raise funds to start production of its first truck as recently as earlier this year, when it made a deal with Hon Hai Technology Group, Foxconn’s parent company. As part of the deal, Lordstown sold its factory to Foxconn, and Foxconn took on manufacturing of the Endurance as well as 400 of Lordstown’s employees. According to Lordstown executives, the Foxconn deal will let their company focus on truck designs.
The company hopes its trajectory will resemble that of its sponsor, Joe Burrow. After becoming the NFL’s top overall draft pick in 2020, Burrow came back from a season-ending knee injury in his rookie year to help lead the Bengals to its first Super Bowl appearance in more than 30 years in 2022. As part of its coverage, FleetOwner was given an exclusive look at Lordstown’s marketing campaign for the Endurance once it begins production.