Fiat-Chrysler Automobiles NV
Stellantis Noncomposite Image

Fiat-Chrysler, Peugeot Announce Group Name

July 17, 2020
The corporate name of the FCA-PSA combination, poised to be the world’s fourth-largest automaker, will be “Stellantis.”

Eight months ago, Fiat Chrysler Automobiles NV and PSA Group announced they would join forces for a 50-50 merger of the two auto manufacturers’ businesses. On July 15, the companies announced a new corporate group name for the combined companies: Stellantis.

The new name will not be appear on vehicles, and will instead be used only as a corporate brand name for the combined companies. According to a joint statement from Peugeot SA and Fiat Chrysler, the names and logos of their respective brands will remain unchanged. A logo for the newly announced corporate brand has yet to be released.

The new automotive group will be led by current Peugeot CEO Carlos Tavares and Fiat Chairman John Elkann and will form the world’s fourth-largest automotive manufacturer. As of December 2019, estimates for the companies’ combined value reached about $47 billion, larger than that of Ford Motor Co and approaching that of Volkswagen AG.

The name “Stellantis,” according to the joint statement, comes from a Latin verb, “stello,” “meaning ‘to brighten with stars.’” The use of the ancient language is appropriate, the statement said, as it expresses optimism while paying tribute to “the rich history of its founding companies.” This may be a nod to two families, one from each company with known histories in auto manufacturing. Elkann, from Fiat, is the chosen heir to the Agnelli family of Italy; Stellaris will combine their enterprise with that of the Peugeot family.

The global impact of the coronavirus pandemic has not altered the expected timetable for the merger to complete: A statement issued by both companies revealing the corporate brand reiterated that the deal should be completed in the first quarter of 2021.

Popular Sponsored Recommendations

Process Mining For Dummies

Nov. 19, 2023
Here it is. Everything you need to know about process mining in a single book, written in the easy-to-understand, hard-to-forget style that ‘For Dummies’ manages so effortlessly...

3D Printing a More Efficient Factory Floor

Nov. 16, 2023
Today’s additive manufacturing platforms make it simple to print a wide range of high-performing industrial parts as soon as possible and right where you need them — unlocking...

Why DataOps may be the key to unlocking the full potential of digital transformation

Nov. 3, 2023
Read the 2023 market survey conducted by IndustryWeek

You Cannot Stay Competitive by Bolting New Technologies to a Legacy ERP

Oct. 20, 2023
Read this white paper to understand the benefits of shifting to a next-generation ERP system as part of a DOP.

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!