Brand Communication Is Tool Used By Toyota

Toyota, it seems, doesn't leave much to chance. Take for example The Toyota Dealer Advertising Covenant Program (TDAC), which aims to ensure that dealers uphold an advertising standard that "continually promotes and enhances the image of the brand and is built on a foundation of full disclosure and high ethical standards" according to a statement from New York-based ACB that designed the program for Toyota.

The program, given to both dealers and field personnel, includes training materials and quick reference guides as well as a Web portal.

"ACB's unique and upgraded web application allows for intuitive navigation through the site and encourages program participation," said Ted Lee, national sales strategy manager, Toyota Motor Sales, U.S.A.

The need for ensuring high quality retailer advertising has resulted from an increased focus on implementing Advertising Compliance Programs.

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