RFID Middleware Market Shows Strong Growth Potential

July 23, 2007
Growth is from potential ROI rather than mandated usage.

The North American RFID Middleware and Software market brought in revenues of $21.7 million in 2006 and will reach $113 million in 2013 according to research firm Frost and Sullivan.

The growth comes as the technology is being valued for its ROI as opposed to being mandated by large retail chains. "The RFID market is poised for stronger growth during 2007 and 2008 due to end users' increased acceptance of RFID as a valuable tool to increase efficiency in a number of applications," says Frost & Sullivan Research.

"Asset management, inventory management and work in process visibility applications will require the type of data management capabilities that RFID middleware provides," says Brendon Ouimette, analyst for Frost and Sullivan.

For companies seeking to increase the probability of attaining higher returns, without waiting for a 5-cent tag solution, Frost & Sullivan points out that they can maximize the value of every data capture point through RFID middleware. "By offering full infrastructure solutions backed up by seamless enterprise software integration, middleware companies can help recognize often-elusive ROI in RFID," notes Ouimette. "Incorporating that data into enterprise-wide systems gives companies the ability to draw meaningful conclusions about their business processes and where they can improve."

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