Riskier Supply Chains Call for Better Data, Savvier Strategy
In the global supply chain, change is table stakes. However, the pace and scope of this decade’s disruptions — from the pandemic to geopolitical conflicts and climate disasters — are unlike anything we’ve seen before.
Our ability not only to navigate these challenges but also build resilience for the future calls for a supply chain focused on data-driven risk mitigation. While many organizations recognize the importance of using data and analytics to increase predictability, some are struggling to develop their strategies.
Jabil’s 2024 Supply Chain Resilience Survey—which asked nearly 200 supply chain decision-makers around the world about their current processes, tactics and long-term goals—underscores this point.
For example, 96% of decision-makers integrate market intelligence to navigate their supply chain challenges, but 51% acknowledge the need for more comprehensive data to make accurate risk assessments.
These insights aren't just enlightening—they are a call to action.
As we journey from recovery to resilience, organizations must consider how to thoughtfully integrate technologies like AI and automation within their data-driven supply chain strategies.
Let’s explore how supply chain organizations are working to minimize their exposure to risk with visibility, optimization and sustainability.
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Visibility
According to Jabil's survey, organizations have recognized the necessity of harnessing usable supply chain data, with 69% of respondents saying they have limited visibility and need more.
But the pursuit of supply chain visibility is more than an exercise in data collection; it's an intentional strategy to use data to anticipate and circumvent disruptions before they evolve into full-blown crises. The goal of enhanced visibility should indeed be predictability, enabling companies to forecast issues and adapt strategies proactively.
Here is where the role of artificial intelligence can extend far beyond automating routine tasks. Two thirds (66%) of survey respondents are using AI and ML with predictive analytics to make strategic decisions about their supply chain activities, with 76% of respondents citing increased visibility as a key expected benefit of AI and machine learning adoption.
In the years ahead, AI will likely play a critical part in helping supply chain professionals navigate vast quantities of complex data in their decision-making. Therefore, it’s important that data governance strategies are implemented alongside AI deployments. By ensuring the data used in AI applications is standardized and simplified across our organizations, we can increase the efficacy of those applications once they get up and running.
Optimization
Optimizing supply chains to mitigate risk is critical for organizations to succeed in this era of disruption. More than eight in 10 (82%) of survey respondents said optimization for resiliency is a top priority for their organization over the next two years.
To further this goal, companies can start by assessing the capabilities of the technologies they already use and performing a gap analysis to determine what other technologies may need to be added.
Building a customized, connected technology stack that provides decision-makers with a comprehensive view of their supply chain operations is one of the most effective optimization strategies.
Strategic technology selection is paying off for the respondents in Jabil’s survey, as almost all (93%) of them said the supply chain and procurement technologies their company is leveraging are providing measurable results.
Technologies like AI and machine learning have the potential not only to provide greater visibility into the supply chain to help organizations proactively manage risk, but also to create competitive advantages like improved efficiency and cost savings. For example, 70% of survey respondents expect to reduce their labor costs through automation, and almost two-thirds (64%) anticipate AI and machine learning will help refine their demand planning processes.
More than half (54%) of organizations think AI could even provide insights into how they can improve their sustainability—an emerging area of risk for companies around the world.
Sustainability
It’s becoming increasingly true that a resilient, risk-mitigated supply chain is a sustainable supply chain. As government regulations on companies’ greenhouse gas (GHG) emissions, waste and water usage tighten and stakeholder expectations rise, organizations around the world are putting a greater emphasis on sustainability.
Many organizations are already taking action ahead of expected legislative changes by developing processes for waste and energy reduction (79% of survey respondents), establishing sustainable procurement policies for their suppliers (74%) and sourcing materials and components from validated sustainable suppliers (68%). These types of sustainable shifts are not only good for the planet but are also strategic business decisions that support the long-term viability of supply chains.
Still, it’s fair to say sustainability has not hit its stride in supply chain. Only 23% of decision-makers said that supporting their company’s sustainability goals is a major priority for their supply-chain organizations. As regulations evolve, particularly within the European Union's (EU) landscape, that number will likely increase.
Companies doing business in Europe must anticipate and quickly adapt their supply chain strategies to stay in compliance with changing sustainability legislation, such as ReFuelEU to increase clean energy use in aviation and the EU ETS to reduce corporate GHG emissions. Navigating these requirements requires a collaborative effort between supply chain organizations and their supplier and customer partners.
As we forge ahead, the next global supply chain disruption is always just around the corner. Organizations must invest in capabilities that support visibility, optimization and sustainability, prioritizing actionable solutions to mitigate risk. Our industry’s capacity to anticipate change with a clear-eyed view of costs, benefits and challenges will dictate our success in creating supply chains that are resilient, responsible and ready for the future.
Frank McKay is SVP and chief supply chain and procurement officer, Jabil.
About the Author
Frank McKay
SVP and Chief Supply Chain and Procurement Officer, Jabil
Frank McKay leads an organization of approximately 3,000 employees located in the Americas, Europe, and Asia that is responsible for Jabil's supply chain, procurement strategies and execution.
Frank has more than 25 years of procurement experience in the manufacturing industry. Prior to his current role, he was the chief procurement officer, where he led a global team focused on delivering year-over-year material cost objectives, robust commodity strategies and process efficiency. Frank has lived and held leadership roles in Europe, Asia and the USA over the course of his career.