Three different ads illustrated with drawings of children, trees, and fish will run in national magazines. The ads depict how Toyota is trying to help preserve the environment by recycling and reducing wastes and emissions.
The campaign breaks on the heels of Toyota's announcement to sell the Prius hybrid-powered sedan, which runs on both gas and electricity, in the U.S. The Prius uses an electric motor at slow speeds and switches to a gas engine at high speeds.
"Toyota treats environment preservation as one of our main businesses, not only through the development of innovative technology but through our community involvement in environmental education programs," says Takeshi Nagaya, president, Toyota Motor Corporate Services.