Colin Vincent Photography
<p>Why <em>Play Bigger</em>? Companies that define and dominate a category take about 75% of the profits and market value, say authors (from left) Dave Peterson, Christopher Lochhead, Al Ramadan and Kevin Maney.</p>
Are You Different or Just Better?
In the fast-moving world of “category kings,” warn the authors of Play Bigger, creating a great product is not enough to ensure success.