Why Play Bigger Companies that define and dominate a category take about 75 of the profits and market value say authors from left Dave Peterson Christopher Lochhead Al Ramadan and Kevin Maney Colin Vincent Photography
<p>Why <em>Play Bigger</em>? Companies that define and dominate a category take about 75% of the profits and market value, say authors (from left) Dave Peterson, Christopher Lochhead, Al Ramadan and Kevin Maney.</p>

Are You Different or Just Better?

In the fast-moving world of &ldquo;category kings,&rdquo; warn the authors of Play Bigger, creating a great product is not enough to ensure success.

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