• eNewsletter Subscription
  • Great Question Podcast
    1. Innovation

    Was AT&T Psychic On Tech Future State Back In 1993?

    Oct. 12, 2008
    Came across this montage of AT&T ads from back in 1993 that has especial relevance to both manufacturing (creating the products that were forecasted) and implementation (actually getting consumers to buy into them). Some of the commercials feature what ...
    Came across this montage of AT&T ads from back in 1993 that has especial relevance to both manufacturing (creating the products that were forecasted) and implementation (actually getting consumers to buy into them). Some of the commercials feature what are now commonly-accepted aspects of daily life (for instance, RFID tags for tollbooth payment). Others, not so much (as we know from hindsight, even video-enabled phonebooths are not exactly future state).
    About the Author

    Brad Kenney Blog | Chief Marketing Officer

    Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

    Continue Reading

    Sponsored Recommendations

    Voice your opinion!

    To join the conversation, and become an exclusive member of IndustryWeek, create an account today!