Colin Masson is the Research Director for Industrial AI at ARC Advisory Group, where he is a leading voice on the application of artificial intelligence and advanced analytics in the industrial sector. With over 40 years of experience at the forefront of manufacturing transformation, Colin provides strategic guidance to both technology suppliers and end-users on their journey toward intelligent, autonomous operations.

His research covers a wide range of topics, including Industrial AI, Machine Learning, Digital Transformation, Industrial IoT (IIoT), and the critical role of modern data architectures like the Industrial Data Fabric. He is a recognized expert on the convergence of Information Technology (IT), Operational Technology (OT), and Engineering Technology (ET), with a focus on how people, processes, and technology must align to unlock true business value.

Prior to joining ARC, Colin spent 15 years at Microsoft, where he was instrumental in helping global manufacturers architect and implement their digital transformation strategies. He also previously served as a Research Director for Manufacturing at AMR Research (now part of Gartner). This deep, first-hand experience across software development, enterprise sales, and industry analysis gives him a unique and pragmatic perspective on the challenges and opportunities facing modern manufacturers.

Colin is a frequent speaker and author, known for his ability to demystify complex technologies and connect them to tangible business outcomes.

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