Industryweek 6950 Drone

Pie in the Sky: Russian Company Delivers Pizza by Drone

June 24, 2014
Russian pizza chain, Dodo Pizza, has turned drone delivery into a 'real business model.'

MOSCOW - A Russian fast food chain claims to have taken a slice out of the competition by becoming the first to offer pizza delivery by drone.

Dodo Pizza in the northern Russian city of Syktyvkar posted a video online over the weekend showing the first airdrops of pizzas to customers and promised the service was not just a one-time PR stunt.

"We already sold six pizzas in one and a half hours using a drone, it is a real business model," manager Ilya Farafonov told AFP.

"You should see the faces of people when their pizza arrives from the sky, it's like magic," he added.

In the video, a pizza agent in an orange vest dispatched to a local park is shown taking orders from a gaggle of hungry students. Moments later, a tiny copter hones into view and lowers a pizza to the customers on a piece of extending rope.

"People didn't want to order pizza before, but now they do," said Farafonov.

The fast food chain hopes to expand delivery by drone to 18 other Russian cities, flying pizzas to beaches and university campuses.

The only snag in the new delivery method is that the destination and route of each drone flight has to be carefully planned and preapproved by authorities, Farafonov said.

Although other chains, such as Domino's in the UK and a company in India, have previously attempted to deliver pizza by drone, Farafonov said these had never developed into "real delivery."

Retail giant Amazon announced last year it was looking into delivering its packages by drone and several companies already use the unmanned aircraft to distribute their products.

Copyright Agence France-Presse, 2014

Popular Sponsored Recommendations

Gain a competitive edge with real-world lessons on private 5G networks

Nov. 16, 2023
The use of private networks in manufacturing applications is rapidly growing. In this paper, we present valuable insights and lessons learned from the field with the goal of enhancing...

Discrete and Process Manufacturing 2024 Trends and Outlook for North America

Oct. 29, 2023
Manufacturers are reaping the benefits of automation and cloud-based solutions. Discover what is driving today's industry trends and how they can shape your growth priorities ...

Smarter Savings for Manufacturers - Guide

Sept. 12, 2023
Enhance your service experiences and boost revenue while reducing costs. Learn how one platform can help your business be more agile and productive in today's market.

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!