Industryweek 5933 Rolls Royce Posts Fourth Straight Annual Sales Record

Rolls-Royce Posts Fourth Straight Annual Sales Record

Jan. 9, 2014
"I stated at the beginning of last year that I wished to see further sustainable growth," said Torsten Muller-Otvos, chief executive of Rolls-Royce Motor Cars. "I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment."

LONDON -- Rolls-Royce today reported record sales for 2013, aided by emerging markets. It is the German-owned carmaker's fourth consecutive annual sales record.

The British brand, which is owned by Germany's BMW (IW 1000/37), said in a statement that car sales rose by 1.5% to 3,630 vehicles last year, up from 3,575 in 2012.

"I stated at the beginning of last year that I wished to see further sustainable growth," said Torsten Muller-Otvos, chief executive of Rolls-Royce Motor Cars. "I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment."

Muller-Otvos said Rolls-Royce represents "an extraordinary British manufacturing success story born out of a commitment to delivering only the very finest super-luxury goods."

"I am particularly satisfied to report that this result is based on a balanced global sales picture, with continued success in emerging markets paving the way for future sustainable growth," he said.

Sales growth was particularly strong in the Middle East and China.

The prestigious carmaker's top market is China, followed by the United States. Rolls-Royce vehicles are sold in more than 40 countries across the world.

The group added that it had retained its top position as a leader in ultra-luxury cars costing more than 200,000 euros ($272,000).

Copyright Agence France-Presse, 2014

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