Tried, True and Overdue for an Upgrade (Video)

July 1, 2022
In this installment of the IndustryWeek Book Club, Roger Martin, author of "A New Way to Think", talks about better alternatives to dominant yet flawed business leadership models.

Roger Martin, strategy advisor to CEOs at Procter & Gamblethe LEGO Group and Ford Motor Company, sees many leaders relying on tried-and-true business models that have, over time and repetition, become ineffective. In his latest book, “A New Way to Think: Your Guide to Superior Managerial Effectiveness,” he proposes fresh ways to approach fundamental leadership challenges.

In an IndustryWeek Book Club interview on Linkedin Live, Senior Editor Laura Putre talked with Martin about strategies for returning to the office, competing for top talent in The Great Resignation and more. 

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