Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The process isn’t over after a purchase is made; it’s often ongoing and recurring. Ensuring a consistently exceptional buying experience for everyone involved will help you retain clients and customers.
This guide profiles the key people involved in the manufacturing and distribution buying journey and identifies:
- The various roles in play – both external and internal
- What each role needs to perform effectively
- How you can improve each role’s buying experience